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It’s not an accident you found this Web site.
If you weren't referred to P.3 by one of our clients, then you probably found us by a Web search.
For the past several years, we come up on the first page of Google results for
"Seattle graphic design".
You can imagine the result: A huge increase in new business opportunities.
Many companies claim that they understand search engine optimization.
At P.3, we have our own special approach, and because of it, we rank even higher than the largest companies with the million dollar clients.
How did we do it? Through our tried-and-true methods that keep us ahead of the competition.
And we can do the same for you.
We strongly urge you to optimize your site through P.3. It can have a huge effect on your business.
If you're interested in P.3's philosophies regarding SEO, read on...
SEO involves making your Web site more attractive to search engines, so that your site ranks well in their search results.
The amount of traffic you’ll get with your increased exposure depends on your business sector, but imagine the Grand Coulee Dam exploding.
It's something like that. Not only will your Web site attract more traffic, it'll also be perceived more favorably.
For better or worse, customers respect Web sites with Google mojo.
They are. But despite the huge role that search engines play in our economy, very few people understand how they work.
It's a complicated subject, and there’s a ton of misinformation out there.
Most Web companies toss in SEO for a small fee, but only tackle one or two steps.
As a result, most sites are not truly optimized.
We don't want to give away all 11 herbs and spices, but the most challenging step is to determine which keyword phrases to target.
This involves looking at your competitors' sites and using some tools to determine keyword popularity.
The actual modifications we make involve: 1) Adding those keyword phrases to strategic places in your Web site.
2) Registering your Web site with online directories, which makes the engines think your site is popular.
Back when Al Gore designed the Internet,
meta tags—invisible information included in your site's code—were used to help search engines classify Web sites.
Now the engines mostly ignore them, and focus instead on the title and body tags on your homepage.
No way. You've probably seen Web sites that are cluttered with keywords. Not only is it ugly, it's also not very effective.
The changes we make to your Web site will be practically invisible to your site visitors, but have a huge effect on search engines.
Search engines are constantly adjusting their ranking algorithms, so it’s hard to predict.
In general, there's a period of several months where your Web site bounces around,
appearing and disappearing in the search rankings, before finally settling down.
Some Web sites take up to a year to rank well for competitive search terms.
Others in less competitive sectors shoot to #1 in a couple months.
The good news is, once a Web site hits the top of the results, it tends to stay there.
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