Hoodoo Hiking

Created a logo for Hoodoo Hiking, a brand of apparel for outdoorsy adventurers. Founder Courtney Cox wanted to emphasize the mystery and magic of the outdoors with earthy tones, bending rivers, and fun bohemian van culture. The final mark is a simplified take on the Indigenous American symbol for “saddlebags”.

Update 2024: The company has changed its name to “Journee”, and Page 3 Design was enlisted to make the update to the name and logo.